Marketing

The power of marketing is crucial when promoting and attracting buyers in a competitive market.

Ray White Erskineville designs individual marketing programs that are tailored to your specific needs and goals. Each property is unique and every vendor has individual requirements.

• We understand the local media options and how best to use them to the advantage of each transaction. As part of the largest property advertiser in Australia we know how to generate maximum market coverage.
• Our aim is to target qualified buyers through a variety of selected media and sales techniques and our size helps ensure that the media rates remain very competitive and cost effective.
• Our Internet marketing is the cornerstone to every successful transaction and provides local and world wide reach.

Through the combination of our marketing and exclusive database, we will always work towards achieving the maximum price by promoting your property to a wider market place.

Digital Marketing

Research also shows that 87% of buyers in the property market use the Internet as their primary media to search for a property.

Our website, raywhiteerskineville.com.au coupled with leading real estate portals, domain.com.au, realestate.com.au and raywhite.com  consistently generates high traffic volumes and enquiries making it a key element of our marketing.

Currently we have over 500,000 registered contacts who are located locally, nationally and internationally. Every month we email each contact the latest eMagazine which incorporates the latest Residential, Prestige, Commercial, Industrial and Rural properties for sale across Australia.

• Tools such as our buyer database linked to our eMagazine, helps to match buyers and sellers in a highly targeted way, across multiple markets.
• Living lifestyle Magazine showcasing the latest auction properties in the Inner West and City delivered to 100,000 points of contact including cafes and residences every fortnight.
• Our Sneak preview club email alert is the ideal means for us to reach those buyers interested in newly listed property details ahead of any print media marketing.
• Our innovative OFI.tv allows us to showcase properties online for buyers to view in a high definition video format and are PodCast to iTunes and downloadable to the latest smart phone technologies such as the Apple iPhone

All these tools are designed to attract the right buyer to your property and create competition leading to an outstanding result.